Eurobrokers.pro
Agri‑Food B2B sales development · Worldwide

We build an international customer base for baijiu

Project-based, at a one-time cost within your budget. No recurring fees or commissions.

Custom-builtOne-time projectWithin your budgetFree consultation
Book a free consultation
Project brief
Product
Sorghum
Goal
Building your customer base of sorghum buyers
Markets
Worldwide or selected countries
Engagement
One-time project
Budget
Set by you
100,000+Agri‑Food companies in our database

How we build your customer base

We will research and build a customer base of producers and importers of baijiu, using our proprietary database of over 100,000 Agri‑Food companies. We will deliver the list as a one-time project within your approved budget. Terms are flexible and can be arranged on a case-by-case basis.

1Your brief
2Consultation call
3Free estimate
4Research and selection
5Delivery and review

Your product, volumes and the buyers you want to reach.

Requirements, target markets and buyer profile are defined.

A proposal for the full project, within your budget.

Identification of the producers and importers of baijiu that match your profile.

Delivery of the customer base, reviewed company by company.

1Your brief

Your product, volumes and the buyers you want to reach.

2Consultation call

Requirements, target markets and buyer profile are defined.

3Free estimate

A proposal for the full project, within your budget.

4Research and selection

Identification of the producers and importers of baijiu that match your profile.

5Delivery and review

Delivery of the customer base, reviewed company by company.

Not only baijiu. This page is about buyers of baijiu, but we can develop your customer base in any direction you need: other products, such as sorghum flour and sorghum grain or sorghum meal, other types of buyers, any market.

Baijiu buyers · October 2026

Market data

-1.8% in 2024
Output of China's above-scale baijiu producers fell 1.8% in 2024, while makers' revenue growth also slowed.
China Alcoholic Drinks Association, Nov 2025
+187%
Sales of baijiu in bottles under 200 ml rose 187% year on year in 2025 on Meituan's instant-retail platform.
Beijing News, Oct 2026
+43.6%
Small-format baijiu as a whole grew 43.6% in sales on the same instant-retail platform in 2025.
Beijing News, Oct 2026
40% ABV or below
Some baijiu is now bottled at 40% ABV or below instead of the traditional 50% ABV or higher, reflecting moderation trends.
Vinetur citing IWSR, Jun 2026
No alcohol
China's revised thrift regulation of 2 May 2025 bars alcohol from official working meals of Party and state bodies.
People's Tribune (rmlt.com.cn), Jun 2025
32.2%
Instant-retail stores and warehouses were the second-largest trading type among surveyed baijiu distributors and retailers in H1 2026, after traditional wholesalers at 46.4%.
China Alcoholic Drinks Association market committee with KPMG China, Jun 2026
Policy pushes lighter styles
China's industry ministry guidance encourages baijiu makers to develop diverse, fashionable, personalised and lower-alcohol products for young and foreign consumers.
China Alcoholic Drinks Association, Nov 2025
Small bottle plus gift box
Small-format gift boxes have proven a working sales model, and instant retail is widening occasions for small-bottle baijiu.
Beijing News, Oct 2026
EU label exemption
Drinks above 1.2% alcohol by volume need no ingredients list or nutrition declaration under Article 16(4) of Regulation (EU) No 1169/2011.
Regulation (EU) No 1169/2011, Art. 16(4)
Wedding banquets hold
Surveyed baijiu distributors and retailers reported wedding and birthday banquet demand flat in H1 2026, while business-gift demand fell the most.
China Alcoholic Drinks Association market committee with KPMG China, Jun 2026
Distributors add instant retail
Over 70% of offline baijiu distributors have started or are building instant-retail operations, according to distributor feedback in H1 2026.
China Alcoholic Drinks Association market committee with KPMG China, Jun 2026
Legal name 'spirit drink'
In the EU, a baijiu that meets none of the Annex I spirit categories must carry the legal name 'spirit drink' on its label.
Regulation (EU) 2019/787, Art. 10(3) (in force)

Agri‑Food trade experts, with our own technology

Eurobrokers.pro is a team of senior-level sales professionals based in the EU with 20 years of experience in the Agri‑Food trade. We combine seasoned sales skills with software we build ourselves to develop sales in international markets.

Agri‑Food trade expertsSenior professionals in Agri‑Food B2B trade and business development, with 20 years of experience in international markets.
In-house softwareWe build our own software for international trade, developed and upgraded in-house.
The latest toolsOur database of more than 100,000 Agri‑Food companies in over 100 countries, combined with the latest research and data tools.
Curated for your productsEvery company in your customer base is selected and qualified for your products by our team.

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We build an international customer base for baijiu